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In 1964, The Rolling Stones' cover of "Not Fade Away", with its strong emphasis on the Bo Diddley beat, became a major hit in Britain and served as the A-side of the band's first US single.
The Rolling Stones version of "Not Fade Away" was one of their first classic hits. Recorded in late January 1964 and released by Decca on February 21, 1964, with "Little by Little" as the B-side, it was their first Top 5 hit in Great Britain, reaching #3. In March 1964 it was also the Rolling Stones' first single release in the United States .