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"So Hard" is a song by the British pop group the Pet Shop Boys and was the first single lifted from the 1990 album Behaviour. It peaked at #4 in the UK, and was the only single from the album to reach the Top 10. The song is about "two people living together; they are totally unfaithful to each other but they both pretend they are faithful and then catch each other out".
The video was directed by Eric Watson and filmed in Newcastle and North Tyneside. .