Pure Heroine is the debut studio album by New Zealand singer-songwriter Lorde, released on 27 September 2013 by Universal Music Group. An extended version of the album was released on 13 December 2013. Lorde collaborated with producer Joel Little and began planning the project in 2012. After releasing her first extended play (EP) The Love Club EP and its lead single "Royals" in 2013, they continued writing and producing material. Pure Heroine is a pop album built around minimal production, deep bass and programmed beats. .