On April 3, 2014, Del Rey announced that the lead single of the record was entitled "West Coast". The artwork for the single was shared via Twitter on April 10, 2014. The singer sang two verses of the song a capella at The Cosmopolitan in Las Vegas on April 11, 2014. The song was performed live for the first time during the Coachella Valley Music and Arts Festival on April 13. It was officially premiered on Fearne Cotton's show on BBC Radio 1 on April 14, followed by Del Rey tweeting a link to the single's official audio on YouTube. .

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