On “The greatest,” Lana Del Rey expresses extreme nostalgia for relationships, places, and the music industry of the past. It served as the sixth single of Del Rey’s sixth studio album, 2019’s Norman Fucking Rockwell!. Del Rey announced the track via Twitter along with another single, “Fuck it I love you,” on July 26th, 2019. She also teased the double-feature music video for the two songs, directed by Rich Lee. On August 15th, producer Jack Antonoff tweeted that the double single would be coming out the next day .

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