“Colors” was uniquely announced as the second single from Halsey’s debut Badlands on January 21st, 2016 through a mural in Brooklyn, NY. The official music video features MTV’s Teen Wolf star Tyler Posey.
The context behind family and addictions provides evidence that “Colors” is about The 1975’s frontman Matty Healy.
In October of 2015, Halsey mentioned during one of her shows that her and Matty met at that particular venue. She has also mentioned him as an inspiring influence. .